HomeWeRX Plumbing

Homewerx is committed to changing the perception of tradespeople everywhere. They are on a mission to elevate expectations, services, and experiences customers expect for their home plumbing needs with an impressive focus on health and memberships.

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Challenge: 

They needed a brand that represented a “modern tech-enabled, plumbing experience to aid in capitalization of a market gap identified. Elevated presence and excellence are what Homewerx wants to convey in every interaction with its brand. The challenge was achieving that in an industry long thought to be devoid of it.  

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Solution:

The solution was in the question; working closely with the client, I developed a visual brand language with a high-end, sophisticated feel to better align with target audiences. We first created a monogram logo taking inspiration from the luxury brands like Louis Vuitton and Gucci, then paired it with a color palette that felt modern, timeless, and yet luxurious. Deep blues to black in alignment with water, contrasting white and creams, and elevating it with gold accents. For the coup de grâce, introduce a modern font and imagery that enhances the brand.  

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Implementation: 

To launch this brand, we developed a visually engaging, intuitive, and fully responsive website that highlights the key differentiators. We designed collaterals and leave-behinds that elevate every customer engagement and created a visually aligned truck wrap for their Rivan fleet, providing brand awareness for tips during service calls. 

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Results: 

On launch, the CEO and visitors alike felt the legitimacy of the brand, resulting in the attainment of 10 membership customers, including property investors, within a couple of months. Currently working on expanding and refining the brand and its reach.

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